- Published: Thursday, 11 June 2015 08:01
- Written by Felicity Green
Over the years the internet has made it easier for consumers to buy goods and services online, saving time, money and increasing accessibility with a wider variety of choice. For businesses this sees the opportunity not only to attract more potential customers but also save money from start -up costs and reducing overheads. For most businesses the importance of having an online presence is key to success.
With internet use and e-commerce becoming part of everyday lives, the growth in new websites and online sales show no signs of slowing down. With this however comes increased risk to both consumers and businesses such as the distribution of personal consumer data, bank details, online fraud and the misselling of goods.